Newegg Inc.

  • Sr. Marketing Specialist, Newegg Flash

    Job Location US-CA-City of Industry - HQ
    Posted Date 8 hours ago(11/15/2018 5:38 PM)
    ID
    2018-4821
    Category
    Newegg Flash
  • Purpose Of The Job

    To develop and implement plans to enhance Flash Sales business by taking advantage of marketing and sales opportunities available through the Internet to sell consumer general merchandise products while supporting Newegg's overall business objectives.

    Responsibilities/Duties

    • Contribute to the development of an integrated marketing strategy including, but not limited to: benchmarking, market segmentation, research, web analytics and market analysis.
    • Handle online marketing vehicles, social media, affiliates, SEO and outbound email marketing campaigns.
    • Identify emerging market segments.
    • Develop and conceive campaigns or programs to drive new customer acquisition.
    • Build, manage, and support effective marketing programs within budget and investment guidelines.
    • Develop marketing strategies and execute marketing plans that drive customer loyalty and retention.
    • Analyze marketing trends and tracking competitors’ activities and providing valuable inputs for product and service enhancement.
    • Regularly track and report each marketing plans/program performance and results.
    • Support the execution of marketing events with each department.
    • Maintain strong communication and coordination with all members of the marketing and merchandising departments.
    • Other duties as assigned.

    Minimum Requirements & Special Attributes

    • Bachelor's Degree, preferably in Marketing or Merchandising or 3+ years of relevant job experience.
    • 3+ years of progressive online marketing or merchandising experience including, but not limited to Affiliate Marketing, Email Marketing, SEO, SEM, Social Media, online media buying etc.
    • Excellent written/verbal, time-management, and quantitative/analytical skills.
    • Proven analytical and conceptual skills.
    • Highly effective communicator to all levels, able to clearly articulate the company's values.
    • Proven ability to effectively manage multiple projects in a dynamic environment.
    • Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives.
    • Strong abilities in the areas of analysis, budgeting, problem solving and decision making.

    Essential Mental and Physical Functions

    Decisions may affect a work unit or area within a department. May contribute to business and operational decisions that affect the department. This position develops procedures for performance of a variety of duties or performs complex duties within established policy guidelines.

    Sitting required 80% of the time. Walking and standing required 10% of the time. No heavy lifting required.

    Equipment Used

    Standard office and computer equipment including MSOffice software.

    Work Environment

    Cubicle office environment.

    Supervisory Responsibilities

    None

    Language Skills

    Must be able to speak, read, write and comprehend English.

    Travel Requirements

    No travel is required

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