Newegg Inc.

  • Specialist, Email Remarketing

    Job Location US-CA-City of Industry - HQ
    Posted Date 1 day ago(1 day ago)
    ID
    2018-4467
    Category
    Marketing
  • Purpose Of The Job

    This position is responsible for planning and executing remarketing email campaign schedule while monitoring and continuously improving remarketing performance.

    Responsibilities/Duties

    • Work with ESP to manage Newegg commercial mailing sending activities in ESP system which includes deploying mailing creative, generating target customer list, setting mailing schedule, executing basic QA in the system and monitoring mailing campaign performance in ESP systems
    • Utilize web analytics tool to analyze email customer behavior, producing customer segmentation, providing suggestions to Email Marketing Manager for customer lifecycle and relationship management.
    • Provide suggestions and support Email Marketing Manager to enhance campaign performance by optimizing customer segmentation and CRM methodology as well as executing consistent testing.
    • Provide support to Email Marketing Manager to enhance email marketing advancement by using remarketing tool to identify customer behavior pattern and improve customer retention as well as loyalty.
    • Devise test mailing campaigns to test different marketing tactics and analyze and interpret the performance data.
    • Other duties, responsibilities, and qualifications may be required and/or assigned by management

    Minimum Requirements & Special Attributes

    • Bachelors degree in English, Literature, Marketing, or related field
    • 1 – 2  years working experience in marketing related business areas and/or e-Commerce
    • Knowledge and hands on experience of best practices for B2C email marketing, including email creative, segmentation, dynamic content, testing methodologies, deliverability, list growth, etc.
    • Excellent written and oral communication skill
    • Experience working with web analytics tool (Coremetrics, Omniture, etc.)
    • Working knowledge with self-service email delivery tools of most main ESPs (Cheetah mail, Silver pop, ExactTarget, Responsys, eDialogue, etc.)
    • Microsoft office knowledge (Outlook, Word, PowerPoint, Excel)

    Work Environment

    Office cubicle environment

    Supervisory Responsibilities

    None

    Language Skills

    Must be able to speak, read, write, and comprehend English.

    Travel Requirements

    No travel is required

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