Newegg Inc.

Email Marketing Manager

US-CA-City of Industry - HQ
3 days ago
ID
2016-3172
Category
Marketing

Purpose Of The Job

This position is responsible for monitoring and reporting on external email campaigns; managing and optimizing the design, content, targeting and messaging of email communications.

Responsibilities/Duties

  • Responsible for the establishment, execution, documentation and management of strategic planning and day to day operation of email marketing, including the managerial responsibilities for email marketing team
  • Work cross-functionally with other marketing teams, sales department as well as engineering teams to deliver e-mail marketing strategy, developing detailed project specifications and providing end-to-end email marketing management
  • Comply with industry rules and regulations governing commercial email communication. (CAN-SPAM)
  • Consistently improve the performance of email marketing and identify the enhancement opportunities to maximize ROI. Evaluation index will include open rate, click-through-rate and conversion rate of commercial email as well as revenue growth driven by email marketing.
  • Continuously analyzing and improving customer satisfaction with emails basing on improved knowledge and insight gained from the various web analytics tools as well as email marketing related vehicles presently in house (Omniture, Cheetahmail, Responsys and Google Analytics).
  • Enhance email marketing advancement by using remarketing tool to identify customer behavior pattern and improve customer lifecycle, customer retention and ongoing loyalty.
  • Establish, execute and improve email marketing strategies for consistent email subscriber growth and new customer acquisition
  • Will supervise, mentor, guide and manage performance of email marketing team
  • Drive the collaboration within teams as well as with other department to ensure that all email messaging and offers are correctly presented to customers and all email related customer issues are efficiently solved.
  • Other duties, responsibilities, and qualifications may be required and/or assigned by management.

Minimum Requirements & Special Attributes

  • Bachelors degree in Marketing, Business or related field
  • Masters of Business Administration (MBA) is a plus
  • At least 5 years working experience in marketing related business areas and/or e-Commerce
  • Experience working with sophisticated self-service email delivery tools
  • Knowledge of images software, eCommerce, eTail, IT/Consumer Electronics business.
  • Familiarity with CAN SPAM regulation
  • Excellent leadership skills
  • Strong verbal and written communication and presentation skills

Essential Mental and Physical Functions

Mental Functions:
Decisions have major implications on the management and operations of an area within a department. Job may contribute to important strategy, operational, and business decisions that affect the department. This position establishes procedures for attaining specific goals and objectives in a broad area of work. Only the final results of work done are typically reviewed.

Physical Functions:
Sitting required 90% of the time. Walking and standing required 5% of the time respectively. No heavy lifting required. Constant working on a computer.

Equipment Used

Standard office and computer equipment including MSOffice software.

Work Environment

Office cubicle environment with minimal exposure to the environment or health hazards.

Supervisory Responsibilities

Yes.

Language Skills

Must be able to speak, read, write and comprehend English

Travel Requirements

Limited domestic travel.

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